For years, auto remarketing has relied heavily on auctions. While they serve a purpose, they can also lead to hidden costs, unnecessary delays, and shrinking profit margins, especially for fleet and rental companies. The reality is, there’s a more strategic way to remarket vehicles without fully depending on the auction system.
The True Cost of the Traditional Fleet Remarketing Approach
The process of prepping a vehicle for auction isn’t just time-intensive, it’s expensive. When you factor in reconditioning costs, transportation, storage, and market depreciation, the financial drain becomes clear. The average expense per vehicle can reach $750 before it even hits the auction block, not to mention a -0.62% market depreciation per month while it sits unsold. Every day that passes is a hit to your bottom line.
A Smarter Way: Extreme Upstream Remarketing
What if you could sell vehicles faster, avoid unnecessary fees, and maintain greater control over pricing? That’s the advantage of direct-to-consumer and direct-to-dealer remarketing. By selling vehicles before they enter the auction cycle, fleet and rental operators can:
Reduce reconditioning & holding costs
Avoid auction fees & transportation delays
Control pricing without bidding pressure
Reach buyers directly for faster sales
With a private sales strategy, vehicles retain more of their market value, allowing you to maximize profitability while reducing inefficiencies.
Enhancing, Not Replacing, Your Current Remarketing Strategy
A direct sales approach doesn’t mean abandoning auctions altogether. Instead, think of it as an extra tool in your remarketing toolbox - a smarter, more profitable option that complements your existing process.
At Remarketing+, we specialize in helping fleet and rental companies unlock new opportunities through direct sales solutions. If you’re ready to explore a more efficient way to remarket your vehicles, let’s connect.
The future of fleet lease remarketing is here. Don’t let outdated processes hold you back. Schedule your Remarketing Plus demo today!