By John McNellis

COO

Remarketing+

 

If you’re a dealer, I don’t have to tell you the used car market is tight. Supply is down, competition is up, and margins aren’t what they used to be. Current market research indicates that total used units on lots are around 2.2 million with roughly 43–45 days’ supply. That’s thin.

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Finding anything under $15K? That’s tough.

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This isn’t theory. This is your day to day, and I get it. You fight it out at auctions, pay skyrocketing fees, and still come up short on clean, late-model metal that actually moves.

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Back in the day, the rules were simpler. Fleets fed auctions and dealers stocked their lots in the auction lanes. Not perfect, but predictable. However, that game has changed.

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Fleets are cracking the door open, letting dealers see and lock down units before they hit the lanes, which is a big shift in our industry. Headed into a sales weekend, would you rather hope you land 50 at auction or know you’ve already secured them?

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For backdrop, here’s how I break down the market today:

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• Retail-ready cream that will sell anywhere.

• Rough stuff that belongs to wholesale.

• Middle of the road where the real opportunities lie – cars that aren’t perfect but way too good to dump at auction.

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The middle of the road is where Remarketing+ lives. And, it’s where dealers win.

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We connect you directly to fleet companies, giving you first access to late-model vehicles before they hit the auction. It’s a faster, smarter way to secure inventory you need without the bidding wars.

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Because let’s be blunt. Auctions add cost, risk, and uncertainty at a time when customers are already stretched thin. What dealers need is predictability and confidence. You need a view way upstream so you can plan accordingly and not get squeezed at the last second.

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Our bottom line goal at Remarketing+ is to give you a much better way to buy inventory. That means less chasing, less guessing, and more confidence in your frontline.

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Our mission at Advent Resources, the parent company to Remarketing+, is simply this: we’re a family-owned business that’s spent nearly 40 years refining technology to help dealers buy and sell cars easier, faster, and more profitably.

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Our CEO, Ben Gill, said it well in a recent article. Dealers keep communities running. They deserve real partners and real tools at every step. If you haven’t seen his article, check it out here. It’s a great read.

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We help dealers move more metal. Period.

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So, with all of this said, how much of your inventory is strategy and how much is luck? If you want a straight path to late-model fleet inventory with no bidding wars and no nonsense, let me show you how Remarketing+ works.

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Email me at johnm@remarketingplus.com and let’s talk!