Anyone in fleet vehicle remarketing knows the industry’s cyclical nature can create pricing instability, high costs, and slow sales cycles. For rental and fleet companies, the challenge isn’t just selling vehicles - it’s doing so efficiently and profitably without negatively impacting the broader market.
That’s where privatized fleet remarketing comes in, offering a stealthier, more controlled sales strategy that auctions simply can’t match.
What Does Privatize Your Fleet Remarketing Mean?
Privatizing your fleet lease remarketing means moving sales onto a private digital platform where you have total control over pricing, timing, and buyer access. Instead of competing against hundreds of sellers at auction, you’re operating in your own closed environment, selling vehicles on your terms while reducing fees and sales friction.
How Privatized Sales Solve Seasonal Challenges
Fleet and rental companies experience seasonal fluctuations, particularly at the end of rental periods such as Q4 downturns when a surge of off-rented vehicles floods auctions, driving prices down. By selling through a private remarketing company instead, you:
Avoid price dilution caused by oversupply.
Target a curated buyer pool for optimal sales prices.
Reduce remarketing delays by bypassing auction schedules.
Cutting Costs & Preventing Depreciation
Traditional auto remarketing methods involve costly prep work—transport, storage, and auction fees—averaging $730 per vehicle. These expenses vanish in a private sale environment. Even more importantly, because private transactions aren’t reported to Black Book or NADA, they don’t contribute to market depreciation, preserving resale values.
Eliminating No Revenue Downtime
When fleet vehicles sit idle after off-rent, they become a liability. Every unsold day means depreciation without revenue. A private remarketing strategy allows vehicles to be sold faster, sometimes immediately after off-rent, reducing or eliminating downtime.
A Competitive Edge Without the Race to the Bottom
Selling within a private digital sales channel doesn’t just maximize profits—it protects pricing integrity and keeps your competitors in the dark. Unlike auctions, where buyers and competitors track pricing trends, private sales give you full control over remarketing strategy while ensuring better margins on each transaction.
It’s Time to Rethink Fleet Sales
With Remarketing+’s Direct 2 Dealer platform, fleet and rental companies gain access to a cost-effective, controlled, and highly efficient alternative to auctions. Instead of just participating in the market, you’re leading it—selling on your terms, season after season.
Ready to take fleet lease remarketing to the next level? Let’s connect and explore a smarter way to maximize every vehicle sale. Demo Remarketing Plus today!